Bring xwhite to your customers.

Discover wholesale opportunities with Xwhite and introduce our bestselling oral care essentials to your community.

Why Xwhite?

A whitening brand people already want.

Loved by a growing community
Modern teeth whitening made simple, accessible and easy to fit into everyday routines.

Bestselling essentials
A focused range of whitening products designed for visible results and everyday use.

Built for social
A visually distinctive brand with products made to be discovered, shared and talked about.

Made for repeat purchase
Everyday oral care essentials designed to become part of your customers' routines.

THE PRODUCTS

The essentials customers come back for.

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RETAILER BENEFITS

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  • LOW BARRIER TO DISCOVERY

    A simple, approachable product range that makes it easy for customers to discover and choose XWHITE.

  • A RANGE THAT SELLS TOGETHER

    Complementary products that make it easy to build routines, increase basket size and encourage product discovery.

  • MARKETING SUPPORT

    Content and creative assets designed to help you introduce Xwhite to your audience.

  • SOCIAL MOMENTUM


    A strong digital presence that builds awareness and creates demand beyond the shelf.

  • RETAIL SUPPORT


    Resources designed to help your team understand, present and sell the XWHITE range.

  • PRODUCT EDUCATION


    Clear product storytelling that makes discovering the right whitening routine simple.

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become a partner